2nd March 2007, Friday Today I went to Sound On Sound (SOS) Expo, the biggest Music Technology expo in the World! in Kensington Olympia Exhibition Hall. Got up at 7:45pm and took a shower, rushed to the Sheffield train station to catch the train at 8:27am going to St Pancras Station, London. Arrived at 10:50am, went to the expo by tube, took about 30 minutes. Arrived the venue near 12noon (that's the time I have precisely calculated). It needs 10 pounds entry fee but I registered online in advance so I only needed to pay 7.5 pounds. To be honest, my schedule was quite tight coz the organizer had seminars on sound recording, in the basement, from 12-1:30pm, 2-2:40pm, 3-4:15pm and the closing time is 5pm. So, I don't have much time to hang around other stalls... The Poster..
Outside the Olympia Expo
Inside the Olympia Expo 
12:00 to 1:30pm Recording Session Begins! Followed by Q&A session.
Session hosted by SOS editors boards and performed by SOS band.
Drumkits...
Bass...
SOS editor Paul White (right)
Vocals...note the duvet on the back, it's to absorb any reflected sounds, prevent the sounds bounce back to the microphone. also the shield behind the microphone, it's to absorb the sounds as well..
Time for adding percussion..
A Closer look at the drumkit and microphones
2:00 to 2:40pm Producer Panal and Followed by Q&A session. They are famous UK producers making CD of Lily Allen..and others...
3:00 to 4:15pm Mix and Mastering Session Begins! Followed by Q&A session. It's all about enhancing the sound quality of the original recording. All about Equalizer and compressor.
Evident of attending the Expo..
So many enthusiasists attedning the seminar...I was always in the front row!
When there's a time between the seminars, I went upstairs to see what's happening. Here's the lucky draw prizes for everyday! It's £65K worth of equipment giveaway! Prizes inside the "room"
A Closer look....APPPLLLEEEEE!! 
Also on the ground floor..Steinberg Demo Theatre 
Finally, after finishing all seminars, I went to the first floor to browse the stalls and get the contacts of companies for my lecturer.
I like this one! CD-ROM/DVD cover printer
New product from SE, to absorb reflective sounds.
Genelec
Edirol
I like this Home Studio, it's really comfortable. What a pleasure of doing your own recording and mixing in such an incredible home!

Of course...AKG is a must in the Expo. See? Limited Edition, Not for Sale.
I like Yamaha as well.
Other snapshots
Korg
I left the expo at 5:20pm, with bags of leaflets I got from the stalls. Also, I have subscribed the Sound on Sound magazine there coz I can get a Sennheiser headphone for free. In addition, I've subscibed to Musictech as well, got a dynamic microphone. That's what I needed. Planned to stay a hostel in West Kensington for a night (coz at first, I planned to visit the expo for 2 days. But it seems one day is enough). However, it's raining and I thought I can use my return train ticket (which is valid from 2nd March to 1st Apr) to go back to Sheffield. Then went to St Pancras and finally got on a train at 7:25pm. Arrived Sheffield at 9:50pm. I would definitely come back to this event next year and reccommend more friends to go. It's very well organized especially in the seminars parts, it's all explained. And I'm glad that I could even meet the producers on the spot. I saw some audience even gave out their demo to the producers after the seminars was finished. A Great Success of Sound on Sound. |